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Sustainable communication versus greenwashing

  • NOW ecosystem 412 Chaussée de Bruxelles Wavre, Région Wallonne, 1300 Belgium (map)

Today, the challenge of sustainable transition is at the heart of most companies' business models, all the more so for sectors where CO2 emissions are significant and touch the heart of the business. It is no longer sufficient to take initiatives on the fringes of activities and to green the communication in order to satisfy stakeholders. Climate change is here and it affects companies at their core.

The public demands transparency and consistency and severely punishes as greenwashing any communication of its transition initiatives, if it deems them insufficient. At a time when offsetting CO2 emissions as the only transition tool is no longer accepted, it remains a real challenge to initiate a business model transition process and communicate it to all stakeholders, having diverging interests.

The round tables proposed by NOW Ecosystem will be an opportunity to discuss this major challenge over lunch, in a confidential and free speech atmosphere. Our three guests work in sectors where CO2 emissions are a key issue and will have the opportunity to present their challenges and implemented solutions.

Our guests

Denis Dumont is the CEO and Chief Nuclear Officer of Tractebel, and has more than 25 years of experience in the energy sector. European nuclear and energy challenges are key in the debate to reach carbon neutrality, and source of polarizing discussions, making it a major challenge to communicate on the subject.

Cédric de Meeûs currently leads the Group Public Affairs & Government Relations function at LafargeHolcim, the leading global construction materials company. He is a sustainability and public affairs professional with 24 years of international experience spanning several sectors, senior leadership roles and cultures. He has acquired extensive experience in embedding sustainability prerogatives in corporate strategies and communication, alongside the integration of sustainability-related public policy in sectoral and corporate decision-making processes. Cédric is an environmental engineer by training.

Juan-Andrés Murillo is Managing Director of Carmeuse Western Europe, the global manufacturer of lime, limestone and mineral-based products. He has an extensive and international history of working in the mineral industry and his executive experience focuses on building resilient organizations, driving organizational transformations, managing the P&L rigorously and developing performing and participative teams. In a sector where energy efficiency is key, he interacts with all stakeholders on a win-win basis, with the objective to build sustainable business models.

→ by personal invitation

If, as a member of management or board, you wish to participate to our round tables, please mail to together@now-ecosystem.com

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September 22

NOW Ecosystem welcomes BMMA : "How to communicate fairly on your transition efforts?"

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November 10

Round tables on impact financing