Screening (in FR) of the documentary "The Green Lie" by Werner Boote and Kathrin Hartmann, followed by a debate on "green" communication.
Synopsis: Today, industrialists invest a lot of time and money in "greening" their image: electric cars, organic palm oil, fair trade products... everything is done to make us feel less guilty and explain that we could save the world by consuming these products. But what if, instead of saving the world, these responsible purchases only made the multinationals richer?Werner Boote and Kathrin Hartmann traveled the world to reveal the other side of the coin. A committed investigation into the growing phenomenon of greenwashing, which is in reality a global lie, organized to maintain industry's profits. A documentary that challenges consumers about their power as citizens.
Our panelists :
🧑🏻🏫 M. Nicolas Lambert , marketing & sustainability expert, loves to work at the crossroads of marketing and societal purpose. His commitment in general to the issue of sustainable marketing will bring interesting insights and perspectives to the debate;
🧑🏻🏫 M. Frank Mestdagh has a few decades of experience in leading functions in Retail and Food & Beverage and co-created in 2011 the food stores d’Ici, committed to offering tasty, local and sustainable products to all. He will tell us about the considerable impact that food has on our lives, and how our daily food choices contribute to the transition towards a fairer and more sustainable society.
🧑🏻🏫 M. Matthieu Leroy 🌄💡🌱 is member of the Climate Reality Leadership Corps and will share his long experience in eco-design and sustainable procurement, for big corporates as well as an entrepreneur.
🧑🏻🏫 M. Christophe Girardier is an entrepreneur, founder of 3 companies in the field of NICT in France. He co-founded Glimpact in 2017, a new concept for the evaluation, analysis and development of the environmental performance of products and organizations, according to the new scientific doctrine "PEF" / " OEF "adopted in 2018 by the European Commission, in terms of defining the environmental footprint.
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Program :
5.30 pm: welcoming
6.00 pm: screening (in FR)
7.30 pm: panel debate
8.30 pm: networking @ the bar
→ Tickets are on sale NOW : 15€ (tax incl.)
The screening will be in FR