Back to school program
As of September, we want to continue this momentum and offer you a programme of activities linked to the transition themes of interest to you, brought hand in hand with our partners.
Between now and the end of the year, we will first of all reflect on sustainable communication versus greenwashing, talk about sustainable business models and the financing of the transition, as well as deal with the subject of technology, innovation and geo-engineering.
Each time there will be conferences, round tables, documentary screenings, debates, practical workshops and networking. Lots of inspiration in store!
If you would like to be kept informed of future activities, please join us by filling this form.
During spring, the NOW ecosystem had the pleasure of bringing the actors of transition together on several occasions, as well as all those who in their profession wish to accelerate the change towards a new economy, more respectful of Life.
We were able to meet, exchange ideas, be challenged, and be inspired to think and act for a more sustainable and inclusive professional world.
° 8 September from 6 to 10 pm :
screening of the documentary "The Green Illusion" by Werner Boote and Kathrin Hartmann, followed by a debate on "green" communication.
Synopsis: Today, industrialists invest a lot of time and money in "greening" their image: electric cars, organic palm oil, fair trade products... everything is done to make us feel less guilty and explain that we could save the world by consuming these products. But what if, instead of saving the world, these responsible purchases only made the multinationals richer?Werner Boote and Kathrin Hartmann traveled the world to reveal the other side of the coin. A committed investigation into the growing phenomenon of greenwashing, which is in reality a global lie, organized to maintain industry's profits. A documentary that challenges consumers about their power as citizens.
→ please, confirm your participation before Septembre 1, 2022 at together@now-ecosystem.com (price:15€)
° 22 September from 12:00 to 14:00 :
NOW ecosystem invites BMMA on the theme: "How to communicate fairly on your transition efforts?"
If today we are all familiar with the phenomenon of greenwashing, it is clear that the advertising sector is part of the problem: marketing and advertising work together to try to convince us that consuming makes us exist and that the possession of new goods will make us happier. Stuck in the logic of a capitalist model, the advertising sector acts as a sidekick of the devil or worse
What if …What if, in this world doomed to be part of the problem, some people decided to do things differently?What if these communication talents were to put themselves at the service of the transition by respecting a more virtuous consumption model?
To discuss this with us with passion and commitment and in dialogue with other CEOs, Stéphane Buisseret, CEO of Air Brussels will come and show how to change things from the inside→ Save the date, registration will open soon.
° Wednesday 12 October :
round tables dedicated to sustainable communication versus greenwashing.
We will have the pleasure to welcome:
- Mr. Denis Dumont, CEO and Chief Nuclear Officer at Tractebel, with more than 25 years of experience in the energy sector,- Mr. Cédric de Meeûs, Vice President Public Affairs and Government Relations of LafargeHolcim Group, the world leader in building materials,
- Mr Juan-Andrés Murillo, Managing Director of Carmeuse Western Europe, the global manufacturer of lime, limestone and mineral-based products,to discuss the challenges of communicating sustainability issues to the various stakeholders, when this issue touches the heart of the business.
During the two-hour lunch, participants will be able to get inspired, exchange on their challenges and share their experience in a free and confidential environment.
→ by personal invitation
